How It Works
Seven steps from browsing to owning your city hub. No gatekeepers. No algorithms. Just your city, your curation, your platform.
Browse the Marketplace
Explore cities available for curation. Each listing shows the subdomain, annual bid, and what the hub will include.
- •24 cities across 4 regions
- •Filter by region, status, and availability
- •See bid history and current curator status
- •Each city links to its full hub profile
Place Your Bid
Submit your bid through our contact form. Bids run for 7 days. If outbid, you are notified immediately. Highest bid at close wins.
- •Annual subscription model
- •7-day bidding window per listing
- •Real-time outbid notifications
- •Transparent bidding history
Win and Get Onboarded
Once you win, we will set up your subdomain, walk you through the platform, and give you the tools to launch.
- •Custom subdomain activated within 48 hours
- •Onboarding call with the 121212 team
- •Access to the curator dashboard
- •Launch checklist and content templates
Build Your Hub — Your Way
Add events, products, music, places, and reviews. Your hub, your voice. We do not edit, filter, or override your curation.
- •Full creative control over your hub
- •Add events, businesses, music, and culture
- •Custom branding within the 121212 framework
- •No editorial interference from the platform
Connect to the Ecosystem
Your hub automatically links to 121212.market, 121212.music, 121212.fun, 121212.law, 121212.culture, and 121212.movement.
- •Cross-linked with 121212.market for local commerce
- •Music integration with 121212.music
- •Event syndication through 121212.events
- •Review distribution via 121212.reviews
Monetize & Grow
Earn through affiliate links, product placements, and sponsored features. You keep the revenue. No revenue cap.
- •Affiliate commission on every referral
- •Sponsored feature placements from local businesses
- •Product and event promotion revenue
- •No cap on earnings — your city, your income
Renew, Grow, or Transfer
Annual renewal at your current rate. Good-standing curators get first right of renewal. You can also transfer your hub to another curator.
- •Annual renewal at locked-in rate
- •First right of renewal for active curators
- •Transfer your hub to a trusted successor
- •Expansion into adjacent cities as they open